TV + Web - done right

I was watching nip / tuck tonight and it made me think of my earlier entry about TV shows and the web. This show apparently gets it. Leading up to the season finale they started teasing a web site. There is a major character in the show that had secrets and to buikd anticipation they setup a MySpace account. You can see it on MySpace. It is pretty well done and is the exact opposite of want I talked about with e-ring. Hopefully there will be more stuff like what the producers of nip / tuck have done.